Independent Creative Director
I started my career in advertising as an art director at JWT Amsterdam. After being named ‘Young Talent of the Year’ by the VEA (Dutch Association of Advertising), I made a bold but rewarding move to JWT International.
In 2008 I switched JWT for a position at BSUR-HQ Amsterdam. That same year I was grateful and proud to get selected to represent The Netherlands at the ‘Cannes Lions Roger Hatchuel Academy’.
In 2009, I joined the founder and ECD of BSUR Joost Perik in the development and execution of a challenging pitch assigned to the global MINI account that we won!
Shortly after I was offered to name myself creative supervisor. This position covered selection, mentorship, and supervision of all new creative talent at BSUR as well as the development and execution of incoming client-briefs & ongoing projects.
After five years I moved to XXS Amsterdam, where I worked for national and international clients like HEMA International and Orangina Schweppes International. In addition, I was involved at Hallo Academy as a teacher/educationalist and member of the school's selection committee. Today I give guest lectures at The Atomic Garden Vilnius.
Throughout my career, I have been awarded both national and international recognition and awards, judged on several occasions and gave my professional advice at both the pan-European IHAVEANIDEA Portfolio Night and the Dutch Young Guns Portfolio Night.
Today as an independent creative director I strive to find new ways to engage and entertain consumers in tra-digital ways and by doing this solve the business problems of progressive clients.