Kristine Kalnina Usele

Managing Director GUILTY

Kristīne entered the industry at the age 18, through her first job at one of the first ad agencies in Latvia. She subsequently spent over 15 years at a media agency, eight of them as Managing Director of Via Media (Mindshare Latvia). After having two children and spending some time at home with them, she decided to return to where it all started and joined Guilty (in affiliation with Grey) as Managing Director. Kristine is also a long-time Board Member of the Latvian Advertising Association (LAA) and member of the LAA Ethics Committee.